Florine Gregory

Florine Gregory (1988) graduated from Hotelschool The Hague in March 2011. She performed her first internship at The Dylan Hotel in Amsterdam, which is awarded "The Netherlands leading hotel" in the boutique hotel segment. Having completed a graduation project on Zoku and a traineeship at HotelsAhead, the logical next step would be to become a Zokulogist, a new job title for a new concept.

In her view she sees the constantly changing world and its challenges as idea generators for concept developers. She feels that in these days the goals of entrepreneurs are still closer to revenue generation and scale entending than to the true value the product or service should have for its customers. Nowadays, generations come, grow and go more quickly than ever. Relevance becomes more and more important in the decision making process of a customer. Each consumer these days judges and chooses products, services & experiences service on the true value. She is passionate about building and facilitating the bridge between the entrepreneur and the end-user who has its own, personal basic needs and wants. Direct and close contact to the customer is of great importance when taking this guest perspective.

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